K-friends 2023

K-Friends service
will be integrated
into VISITKOREA service.

The K-friends service will integrate with VISITKOREA
(planned for June 2024).
Current K-friends members must merge their K-friends account with VISITKOREA to keep their K-friends account information. If you have yet to merge your K-friends account with VISITKOREA, please log in to K-friends and proceed with accounts merge. Note: If you want to become a new K-friends member, please sign up through VISITKOREA.

About K-friends

[ Brand Story ]

The ‘K’ is a widely recognized symbol of Korea.

The K combined with the 5 colours from the Korean traditional fabric is an expression of welcoming people from all over the world with open arms.
The 5 coloured dots above “friends” represent the voices of K-friends from all over the world who together support Korea.

[ K-friends mascots ]

Hojong
Mugo
Kawoo

Hojong is a tiger and represents a king from the Joseon dynasty that has come to modern Korea to become famous. Mugo and Kawoo, a bear and a magpie, are Hojong’s guard and escort.